Charity Navigator
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Charity Navigator is a
charity assessment Charity assessment is the process of analysis of the ''goodness'' of a non-profit organization in financial terms. Historically, charity evaluators have focused on the question of how much of contributed funds are used for the purpose(s) claimed b ...
organization that evaluates hundreds of thousands of
charitable organization A charitable organization or charity is an organization whose primary objectives are philanthropy and social well-being (e.g. educational, Religion, religious or other activities serving the public interest or common good). The legal definitio ...
s based in the United States, operating as a free
501(c)(3) A 501(c)(3) organization is a United States corporation, trust, unincorporated association or other type of organization exempt from federal income tax under section 501(c)(3) of Title 26 of the United States Code. It is one of the 29 types of 50 ...
organization. It provides insights into a nonprofit’s financial stability, adherence to best practices for both accountability and transparency, and results reporting. It is the largest and most-utilized evaluator of charities in the United States. It does not accept any advertising or donations from the organizations it evaluates.


History

Charity Navigator was launched in spring 2001 by John P. (Pat) Dugan, a pharmaceutical executive and philanthropist. The group's mission was to help "donors make informed giving decisions and enabling well-run charities to demonstrate their commitment to proper stewardship" of donor dollars. Over the years, the group grew from 1,100 to over 200,000 charities.Benz, Christine (17 November 2021)
"Which Charities Deserve Your Dollars"
''Morningstar''.
As of 2009, four percent of the charities it evaluated had earned at least five consecutive 4-star ratings. In 2011, ''
Kiplinger's Personal Finance ''Kiplinger's Personal Finance'' ( ) is an American personal finance magazine published by Kiplinger since 1947. It claims to be the first American personal finance magazine and to deliver "sound, unbiased advice in clear, concise language". It ...
'' selected Charity Navigator as a Money Management Innovation for "helping millions of people become philanthropists", and it was on ''Time'' magazine's top 50 websites of 2006 list. In a 2014 ''
Chronicle of Philanthropy ''The Chronicle of Philanthropy'' is a magazine that covers the nonprofit world of philanthropy. Based in Washington, DC, it is aimed at charity leaders, foundation executives, fund raisers, and other people involved in philanthropy. ''The Chroni ...
'' interview on the nonprofit sector, journalist
Nicholas Kristof Nicholas Donabet Kristof (born April 27, 1959) is an American journalist and political commentator. A winner of two Pulitzer Prizes, he is a regular CNN contributor and an op-ed columnist for ''The New York Times''. Born in Chicago, Kristof wa ...
identified it with a trend he deplored: "There is too much emphasis on inputs and not enough on impact," Kristof said. "This has been worsened by an effort to create more accountability through sites like Charity Navigator. There is so much emphasis now on expense ratios that there is an underinvestment in administration and efficiency." A 2014 survey of attitudes toward charity evaluation indicated positive results for Charity Navigator in six of seven categories. In October 2020, Charity Navigator acquired impact-based charity evaluator
ImpactMatters ImpactMatters was an American charity assessment organization that evaluates the impact of charitable organizations. History ImpactMatters was founded in 2015 by Dean Karlan and Elijah Goldberg at Yale University and launched its charity assess ...
.


Evaluation method

Using publicly available tax returns (
IRS Form 990 Form 990 (officially, the "Return of Organization Exempt From Income Tax") is a United States Internal Revenue Service form that provides the public with financial information about a nonprofit organization. It is often the only source of such i ...
) filed with the
Internal Revenue Service The Internal Revenue Service (IRS) is the revenue service for the United States federal government, which is responsible for collecting U.S. federal taxes and administering the Internal Revenue Code, the main body of the federal statutory ta ...
and information posted by charities on their web sites, the Charity Navigator rating system bases its evaluations in two broad areas—financial health and accountability/transparency. Based on these criteria charities are awarded one to four stars.


Limitations of initial methodology

In the early years, the group's methodology was the subject of some criticism for its approach at the time. This method was criticized in a 2005 article in the '' Stanford Social Innovation Review'' for (at the time) taking into account only a single year's IRS Form 990. This approach can lead to significant fluctuation in the ranking of a charity from year to year. Also, the focus on the IRS Form 990 has itself been criticized, as the accuracy and reliability of IRS Form 990 data may be questionable, according to the chief executive of
GuideStar Candid is an information service specializing in reporting on U.S. nonprofit companies. In 2016, its database provided information on 2.5 million organizations.Wyland, Michael. "GuideStar Introduces Program Metrics Section for Nonprofit Profile ...
. Form 990 categorizes a charity's expenditures into three broad categories that are open to accounting manipulation. The nonprofit sector does not have the strict
financial regulation Financial regulation is a form of regulation or supervision, which subjects financial institutions to certain requirements, restrictions and guidelines, aiming to maintain the stability and integrity of the financial system. This may be handled ...
and transparency required from public corporations (under the Securities Act of 1933, the Securities Exchange Act of 1934, and the Sarbanes-Oxley Act, among others), creating limitations on how accurately a charity's efficiency can be graded based on a tax return. Particularly relevant to Charity Navigator's methodology in 1999 was that 59% of the 58,000 charities receiving public donations in 1999 failed to report any fundraising expenditures, illustrating a potential problem with relying on Form 990 figures alone when analyzing an organization. Charity Navigator rates the 6% of charity organizations in the United States that have over $1 million in annual revenue (these 6% get 94% of the revenues that come into the
nonprofit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
sector each year).


Revisions

In December 2008, President and CEO Ken Berger announced on his
blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...
that the organization intended to expand its rating system to include measures of the outcomes of the work of charities it evaluated. This was described in further detail in a
podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosing ...
for ''
The Chronicle of Philanthropy ''The Chronicle of Philanthropy'' is a magazine that covers the nonprofit world of philanthropy. Based in Washington, DC, it is aimed at charity leaders, foundation executives, fund raisers, and other people involved in philanthropy. ''The Chroni ...
'' in September 2009. The article explained that plans for a revised rating system would also include measures of accountability (including transparency, governance, and management practices) as well as outcomes (the results of the work of the charity). In July 2010, Charity Navigator announced its first major revamp. This revamping began what the organization stated is the process to move toward CN 3.0, which is a three-dimensional rating system that would include what they consider the critical elements to consider in making a wise charitable investment # financial health (Charity Navigator evaluated this from its inception), # accountability and transparency (begun in July 2010) and # results reporting (slated to begin rating this dimension in July 2012). After collecting data for more than a year, in September 2011 Charity Navigator launched CN 2.0, which is a two-dimensional rating system that rates a charity's: (1) financial health, and (2) accountability and transparency.


Expansions

In January 2013, Charity Navigator announced another expansion to its rating methodology, "Results Reporting: The Third Dimension of Intelligent Giving". Because mission-related results are the very reason that charities exist, Charity Navigator developed this new rating dimension to specifically examine how well charities report on their results. The new rankings now include "various criteria, including ... privacy policies". In July 2020, Charity Navigator announced an additional nonprofit rating system, Encompass. The new Encompass Rating System analyzes nonprofit performance based on four key indicators: # Finance & Accountability # Impact & Results # Leadership & Adaptability # Culture & Community This alternative methodology allows the organization to increase the total number of rated nonprofits from 9,000 to 160,000 at launch. The rating system launched with the first key indicator, Finance & Accountability, with a plan to release additional indicators over the next 18-24 months.


Improvements in response; reception

Some charities, in response, began to supply more information. ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' reported in 2010 that one non-profit began "reporting on its finances using the same format as the 10-K." In response to an op-ed authored by Charity Navigator's CEO entitled "The Elitist Philanthropy of so-called Effective Altruism", the cofounder of the
Centre for Effective Altruism The Centre for Effective Altruism (CEA) is an Oxford-based charity that builds and supports the effective altruism community. It was founded in 2012 by William MacAskill and Toby Ord, both philosophers at the University of Oxford. CEA is part o ...
wrote "What Charity Navigator Gets Wrong About Effective Altruism".


See also

* Charity Navigator'
home page
*
American Institute of Philanthropy CharityWatch, formerly known as the American Institute of Philanthropy (AIP), is a 501(c)(3) nonprofit organization in Chicago, created in the United States by Daniel Borochoff in 1992, to provide information about charities' financial efficiency ...
*
Charity fraud Charity fraud is the act of using deception to get money from people who believe they are making donations to a charity. Often a person or a group of people will make material representations that they are a charity or part of a charity and ask pr ...
*
Charity Intelligence Canada Charity Intelligence Canada (Ci) is a registered charity that does charity assessments of over 750 Canadian charitable organizations, to allow donors be informed when they donate to charities, and to promote transparency, accountability, and re ...
*
CharityWatch CharityWatch, formerly known as the American Institute of Philanthropy (AIP), is a 501(c)(3) nonprofit organization in Chicago, created in the United States by Daniel Borochoff in 1992, to provide information about charities' financial efficiency ...
*
GiveWell GiveWell is an American non-profit charity assessment and effective altruism-focused organization. GiveWell focuses primarily on the cost-effectiveness of the organizations that it evaluates, rather than traditional metrics such as the percentag ...
*
GuideStar Candid is an information service specializing in reporting on U.S. nonprofit companies. In 2016, its database provided information on 2.5 million organizations.Wyland, Michael. "GuideStar Introduces Program Metrics Section for Nonprofit Profile ...


References


External links


Charity Navigator's official website

Organizational Profile
National Center for Charitable Statistics The National Center for Charitable Statistics (NCCS) is a clearing house for information about the nonprofit sector of the U.S. economy. The National Center for Charitable Statistics builds national, state, and regional databases and develops sta ...
(
Urban Institute The Urban Institute is a Washington, D.C.–based think tank that carries out economic and social policy research to "open minds, shape decisions, and offer solutions". The institute receives funding from government contracts, foundations and pr ...
) * {{charity Charities based in New Jersey Organizations established in 2001 Charity review websites 2001 establishments in the United States Auditors American review websites